If you’re reading this, I don’t particularly have to convince you of the importance of search engines. You know this. Your paychecks are the manifestation of research and analysis. We as humans want answers. With schools, libraries, and sources of record all closed or operating by appointment only, we’re doing the best we can: we’re […]
Category: blog
What We Do in the Shadow DOM
This post original appear on Search Engine Journal in March 2020 https://www.searchenginejournal.com/shadow-dom/353644/ Technical SEO can be a bit scary. It’s got fangs. To defeat technical SEO monsters, you’ve got to venture into the caves and castles of codebases – sometimes only with a wooden stake in hand. For this adventure, I’ve recruited SEO savvy developer […]
The SEO’s Introduction to Rendering
This article was originally published on Search Engine Journal in December 2019. https://www.searchenginejournal.com/rendering-seo-introduction/330399/ Let’s start this out with a bang. Googlebot isn’t what you think. SEO professionals refer to Googlebot with a strange form of reverence reserved in prior generations for all-knowing deities and unseen powers. It’s dramatic, gives flair to a story, but oversimplifies […]
Teaming up with Google to bust SEO myths about JavaScript
Chrome Developer Summit is a fantastic event and the only thing that could make it better is joining Google’s own Martin Splitt to talk JavaScript and SEO. Behind the Scenes So, what’s it like to collaborate with Googlers? It’s pretty amazing– but not for the reasons you’d likely expect. We recorded in Mountain View, but […]
What Is Ethical SEO?
This article was originally published on Search Engine Journal in August 2019. https://www.searchenginejournal.com/what-is-ethical-seo/318483/ Disclaimers from the edge of the ethical rabbit hole This article: Isn’t meant to shame any persons related to the content within. Doesn’t have the answers. Any of them. What’s 7+4? Armadillo. Is politically aware but efforts to remain non-partisan. Is from […]
SEO’s Guide to Lighthouse Performance Metrics
This article was originally published on Search Engine Journal in March 2019. https://www.searchenginejournal.com/a-technical-seo-guide-to-lighthouse-performance-metrics/292703/ Performance is money. We’ve all had it drilled into our heads: 7s page load means 26 percent session loss. We’re learning more about the real-life human impact of our heft pages. ($0.11 to load a single page? What’s going on there, Canada!) […]
SEO Guide to Angular: Calm the F*ck Down
This article was originally published on Search Engine Journal in May 2019. It was written in response to a much older article on the publication entitled “Angular is killing your SEO”.(The editors changed the title for publication. It was probably the smart thing to do.) https://www.searchenginejournal.com/angular-seo-guide/303849/ Hi there. Technical SEO here. I started working with […]
Crafting Effective Category Pages
This article originally appeared on V9 Digital. https://www.v9digital.com/insights/what-does-a-good-ecommerce-category-page-look-like/ The Why of Categories Every good webpage has a purpose. It lets the user *do* something. Before we can make a great ecommerce category page, we need know why we make them. They exist on all ecommerce sites, but for what purpose? Their ultimate goal is […]