Is Not a Robot taking new clients?
No, I am not taking new clients at this time.
What do you deliverables consist of?
Deliverables are bespoke to the project and include user stories, acceptance criteria, and resources, along with product summaries and testing strategies as needed.
Do you offer one-off projects or only monthly retainers?
I offer project support and monthly retainer services.
When should I involve technical SEO?
At project kick-off. By including technical SEO considerations into the foundation of the project, you'll have a greater ROI for your efforts.
Will you speak at X event?
Maybe. For exposure? No. If you're charging attendees, it's only reasonable to cover travel costs, or, alternatively, offer comp tickets that I can share with those who would not have otherwise been able to attend.
Why is your headshot not a headshot?
If human content doesn't matter, then you don't get a human.
Can you guarantee #1 rankings?
No ethical SEO professional can guarantee specific rankings.
Do you provide keyword audits or rankings related work?
No, Simba. That is the dark place. We don't go there.
How is technical SEO different from on-page SEO or content marketing?
Think of SEO rankings like an F1 race. On-page SEO and content marketing are the driver, the gear, and the audience cheering. Technical SEOs are the pit crew. We make sure your car's engine isn't a box of tangled Christmas lights and a rabid squirrel.
What's the biggest red herring in digital marketing right now?
AI content. You want to be valedictorian of SERP and you're copying someone else's homework?
Where can I subscribe to Rich Snippets?
https://trafficthinktank.com/rich-snippets/
Where can I read back issues of Rich Snippets?
The last 20 editions are available in the email campaign archive.
Do you sell sponsorship slots for Rich Snippets?
No, but I'm flattered you asked. Make something useful or interesting and I'll cover it in an upcoming edition.
What's your D&D character?
Mossy Oak, a tabaxi rogue turned artificer and the embodiment of "curiosity killed the cat"
What work are you most proud of?
The work I'm most proud of is my articles on Ethical SEO and Digital & Disinformation.
What do you find most interesting/exciting about working in marketing?
I used to think watching the human experience-- matters to us as humans, how our intentions and word meanings grow-- through search engines was the most fascinating aspect. Now, I’m more interested in who owns and uses that information.
Best marketing tactic or strategy you have ever seen?
Authenticity. We admire a brand or person for their victories. We come to love and loyalty with them for how they own their flaws.
How did you get into SEO?
I picked up my Bachelor’s degree and walked off stage into a hard economic recession. Instead of writing plays, I was waiting tables and picking up odd jobs writing for a couple of Toyota truck enthusiast websites.
I’d show up at an auto shop with my gear to shoot a part install, answer the obligatory “*You’re *Jamie?”, and produce the tutorial or review.
Getting the basic content was easy. Crafting it was the hard part. I’d bill for a quarter of the hours I actually spent (don’t recommend). I knew I was supposed to spin content and throw it into the CMS, but my curiosity had me researching what all these fields meant. Analytics would tell me how a weak article brought in five times the traffic of my tediously curated guide to a truck snorkel.
I kept building on my skills. I asked myself what drove users to engage with one piece over another. I found resources like the Webmaster Forum and Moz. I made mistakes, owned them, and learned from them.
TL;DR- Curiosity got me into SEO. I learned with my boots on the ground and a prayer in my pocket.