Bad Keynotes: Google’s Elizabeth Tucker at SMX Advanced

We're taking bad office hours to the main stage for Search Engine Land’s Barry Schwartz interview Elizabeth Tucker, director, product management, Google Search.

Q: What should SEOs and content creators think about when building content to serve the user and rank well in Search?

A: Think about what we are trying to do … Make money.

Q: What makes great content?

A: It's like the Supreme Court said about pornography. We can't define it but we'll know it when we make money on it.

Q: Why the March 2024 Core update rollout took 45 days

A: There was some major rearchitecture work, we had a war room, and Postmates took forever.

Q: What was your vision for the Google’s March 2024 core update?

A: I was told not to break Google.

Q: Google’s March 2024 core update rollout completed April 19. So why didn’t Google tell us that until April 26?

A: … I was told not to break Google.

Q: In March, Google said its search quality enhancements would reduce unhelpful content by 40%. Why did that number change to 45% when Google announced the rollout had been completed?

A: We had an intern who really wanted to go home so he just kinda threw some harddrives in the trash. Seems to be working fine.

Q: Why won't Google won’t discuss any signals mentioned in the leak?

A: There's bad actors and my Postmates is here. Gotta run.

Danny Goodwin penned a full, respectable summary and you can register to watch the session on-demand.