Hello, I’m Not a Robot.

My name is Jamie Indigo.

I’m a technical SEO best known for taming unruly JavaScript frameworks like Angular and React.

I’m here to help websites share information with humans by improving how search engines crawl, render, and index.

You might know me from:

Rich Snippets

I’m the author of Rich Snippets, an 80% Search/20% snark SEO newsletter for Traffic Think Tank.

Get bitesize commentary on the most important developments and happenings within the world of SEO delivered directly to your inbox every Thursday.

Digital and Disinformation - (7/28/2025)
Manipulation and disinformation in search exist – and SEO professionals play a crucial role in fighting them. Here are a few ways to start.
What We Do in the Shadow DOM - (4/7/2020)
Working on a site that uses Web Components or JavaScript frameworks? Then you'll find practical value in learning about the Shadow DOM from this guide.
The SEO’s Introduction to Rendering - (4/6/2025)
YSK Google cannot rank what it cannot render. if your site uses JavaScript (95% do!) or struggles with speed or mobile-first, it's time to learn WRS
Teaming up with Google to bust SEO myths about JavaScript - (10/1/2019)
Behind the scenes of SEO Mythbusters! In this episode I talk JavaScript Myths with Google Webmaster Trends Analyst Martin Splitt.
What Is Ethical SEO? - (10/1/2019)
Humans crave ethics. Ethically-sourced. Ethically-raised. We’re drawn to the idea of ethics because it gives us a framework to understand the impact of our existence.